Chery UK launches £10 CarFest charity draw for Tiggo 4 CSH

Chery UK is returning to CarFest at Silverstone this summer with a charity prize draw that gives entrants a chance to win a Tiggo 4 CSH Summit for £10. The promotion supports children’s charities as Chery marks its first year in the UK and expands its festival presence.

Why it matters: - Chery UK is using CarFest to push brand awareness during its first year in the UK market. - The charity draw turns festival traffic into direct fundraising for children’s charities. - The promotion also gives Chery a high-visibility platform to showcase its hybrid SUV range at Silverstone.

What happened: - Chery UK launched a CarFest Charity Prize Draw open to entrants across the UK. - One winner will receive a brand-new Chery TIGGO 4 CSH Summit. - Tickets cost £10 each, and the draw is open now. - Chery UK returns to CarFest for a second year as sponsor of KidsFest, the festival’s family zone. - CarFest 2026 takes place at Silverstone Circuit.

The details: - Chery says 100% of funds raised will be shared between BBC Children in Need, Ellen MacArthur Cancer Trust, Rainbow Trust Children’s Charity, Teenage Cancer Trust, Starlight Children’s Foundation and Young Epilepsy. - Five additional regional charities local to the Northamptonshire circuit will also receive a share. - The prize draw closes on Saturday 29 August. - Chris Evans will announce the final donation figure on the main stage. - Sir Mo Farah CBE will appear on Saturday 29 August for a meet and greet at Chery’s main stand. - Chery says Sir Mo is the face of its recent “Go Like Mo” campaign for Chery Super Hybrid technology. - The KidsFest area will include interactive activities, vehicle displays and family-friendly experiences. - Chery will run a Penalty Shootout football challenge with live commentary from the brand’s resident MC. - The main stand will feature the TIGGO 4 and TIGGO 9, plus a live DJ. - Visitors can add messages to an interactive Happy Place Wall. - Chery’s full SUV line-up will be available in the CarFest test-drive area, with six test-drive vehicles on site.

Between the lines: - The CarFest appearance comes as Chery reaches its first anniversary in the UK market. - Chery reached a 2% UK market share in July. - The TIGGO 8 was the UK’s best-selling seven-seater in June. - The TIGGO 9 CSH was named Large Car of the Year at the 2026 Car Dealer Power Awards. - Auto Trader named Chery Best Value Brand 2026. - Demand for electrified models is rising, with more customers choosing CSH powertrains. - Chery’s UK retailer network has grown to more than 80 sites, with a target of 100 by autumn. - The brand is leaning on festivals, sports partnerships and family-focused activations to reach buyers outside traditional car retail.

What’s next: - The prize draw runs until 29 August, when the donation total will be revealed. - Chery plans to keep expanding its UK retail footprint through the autumn. - The brand will continue promoting its Tiggo SUV range and CSH hybrid technology through events and partnerships.

The bottom line: - Chery is pairing charity fundraising with a product showcase to deepen its UK presence as it scales beyond its first year in market. - More information